2017 / Visual Thinking
Branding and Corporate Design
FamilyNest is a fictitious educational banking system targeted for the whole family. Building on the understanding that many things are learned at home, FamilyNest’s mission is to educate, inform, and support each family member from their first allowance payment to their last retirement check.
Approachable colors and bright images make FamilyNest feel welcoming. Kid-targeted design of the ATM receipts & savings booklets captures the attention of the youngest members, while an uncomplicated UX design for mobile and desktop allow for comfortable adult experience.