Project 1 | Addie Bogdan

TO EDUCATE

2017 / Visual Thinking

Branding and Corporate Design

FamilyNest is a fictitious educational banking system targeted for the whole family. Building on the understanding that many things are learned at home, FamilyNest’s mission is to educate, inform, and support each family member from their first allowance payment to their last retirement check.

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PROCESS

Approachable colors and bright images make FamilyNest feel welcoming. Kid-targeted design of the ATM receipts & savings booklets captures the attention of the youngest members, while an uncomplicated UX design for mobile and desktop allow for comfortable adult experience.

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