2017 / Nature of Identity
Branding & Book Design
Starter is a beloved brand for many. We can all imagine the nostalgic feel of a new satin jacket, the pride of representing your favorite team or pop icon, or remembering just how much cooler you were wearing it.
Pride. Icon. Fashion. Cool. These are just a few words one would have attributed to the original Starter brand.I wanted to grow this to include Heroic. When wearing Starter one should feel like they can take on the world. So my approach to this project was to go big. To be strong, energetic, and vivid. Larger than life brandmark, bold colors, products that help you achieve great things.